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B2B Buyer Personas – No Shortcuts
Actionable buyer personas are arguably the most critical component to a B2B marketing strategy. Yet, […]
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Be Careful How You Name Email Campaigns
Most email marketing and marketing automation platforms require you to name email campaigns when you set them […]
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5 Tips for Creating a Top-Performing SlideShare Presentation
Move over, Twitter and LinkedIn. SlideShare is on track to becoming one of the most influential social […]
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Buyer Personas for Radically Relevant Marketing
A couple weeks ago, I had an opportunity to talk with Ardath Albee, someone who […]
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5 Tips to be an All-Star Email Marketer
In 2013, we posted a blog post titled, 5 Tips for Driving Conversions in B2B […]
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Developing Buyer Personas For Financial Services
The following is a guest post by Emilie Totten, Head of Marketing at Synthesis Technology. […]
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Does Your Sales Presentation Put Prospects To Sleep?
Death of a Sale by PowerPoint Back when I was running a fintech software company, […]
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How To Optimize Your Outbound Marketing Program
Outbound marketing continues to be an effective way to bring in qualified leads — particularly […]
