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Marketing Needs to Be Compulsively Customer-Centric
A few weeks ago, I wrote about how content marketing seems to be slipping into […]
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Is Content Marketing in the Trough of Disillusionment?
Today, marketers are facing increasing pressure to demonstrate a real contribution to revenue. At the same time that this pressure is building, the effectiveness of content marketing is beginning to wane. We appear to have entered the “Trough of Disillusionment” according to Gartner. […]