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  • Who We Are
    • Why PropelGrowth?PropelGrowth specializes in serving companies who target the Capital Markets. Unlike some lead generation companies, we only hire experienced, seasoned veterans with deep industry experience. Our entire team also participates in regular training to expand our knowledge of the Capital Markets, sales skills, lead nurturing, and lead generation strategies. Experienced team with extensive Capital Markets background No inexperienced sales people or telemarketers Every client gets help from our CEO, marketing, and sales staff Team members receive weekly training on capital markets industry segments, business issues, sales techniques, and lead generation strategies Exclusive focus on Capital Markets We understand your target market We produce specialized messaging based on our industry experience and research We have proprietary databases and extensive financial services industry relationships Exclusive lead generation and lead nurturing methodology Tested and proven lead nurturing process Proprietary lead scoring methodologies that incorporate online and offline interaction Continuous measurement and improvement Response rates that consistently exceed industry benchmarks
    • Management TeamCandyce Edelen, CEO and Founder of PropelGrowth Candyce brings more than twenty-two years of experience in launching and managing technology companies and founded four companies prior to PropelGrowth.  She has a background in product and company launches, developing successful go-to-market strategies and building sales, marketing, and delivery teams. Candyce focuses on best practices for complex sales processes and integrating sales and marketing. With extensive experience in lead generation and lead nurturing for complex sales, Candyce is highly effective at building sales pipelines. She also has expertise in aligning marketing and sales with customer buying cycles to maximize close rates for complex sales. For the past ten years, Candyce has focused exclusively in the capital markets industry, launching two financial technology companies. She was a co-founder and President of Kaskad Technology, which provided complex event processing technology for compliance, algorithmic trading, risk management and fraud detection. Prior to founding Kaskad, Candyce co-founded Selero (formerly IBSN). Selero provides order routing, compliance, and integration technology for the financial services industry. Candyce and her PropelGrowth team have helped more than 20 capital markets and financial technology providers refine their sales and marketing strategy to increase revenue and drive organic growth. The team guides companies…
    • Acumatica Marketing Team
    • Privacy PolicyPropelGrowth Privacy Policy Last Updated: April 12, 2011 PropelGrowth is committed to protecting your privacy. This Privacy Statement applies to the PropelGrowth website and governs data collection and usage. By using the PropelGrowth website, you consent to the data practices described in this statement. Collection of your Personal Information PropelGrowth collects personally identifiable information, such as your e-mail address, name, home and/or work address and/or telephone number. PropelGrowth also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites. There is also information about your computer hardware and software that is automatically collected by PropelGrowth. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used by PropelGrowth for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the PropelGrowth website. In the event that you contact us for customer support through the website, we may also request that you provide additional User Information relevant to the support requested by you. Users are under no obligation to provide such information. However, we cannot guarantee that we can provide customer…
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
    • LinkedIn LeadGen Master Class
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
    • Marketing Resources
      • B2B Lead Conversion Rates
    • The TrendSpotters Podcast SeriesJoin the conversation as Candyce Edelen talks to Capital Markets industry thought leaders. [expand title=”Previous Guests” trigclass=”highlight” tag=”strong”]Frank Piasecki: High Speed Market Data John Bates/Dan Hubscher: The Challenges of FX Ecommerce Bill Hebert: OMS/EMS: History, Evolution and the Future [/expand] [tab name=’Summary’] As more B2B buyers conduct research online, companies have had to make a radical shift in strategy from the “one size fits all” messaging approach to one that speaks directly to a proactive, informed audience. Getting found by that audience becomes a challenge as competition for first page search engine results has risen dramatically. Many companies lose out because they they fail to market from their prospect’s perspective. The key to getting found by your desired customers is to go beyond search engine optimization (SEO) and optimize search keywords to align with the way they search. But how does this get done? In this episode, Heather Lutze of Findability Group Internet Marketing speaks with Candyce about findability and its impact on attracting high quality leads. [/tab] [tab name=’Webcast’]Candyce talks with Heather Lutze about findability and inbound marketing. Click on the player below to listen to the conversation. [powerpress url=”https://www.propelgrowth.com/wp-content/uploads/2011/04/Inbound_Marketing_and_the_Findability_Factor_004.mp3″] Download recording transcript (PDF) [/tab] [tab name=’Articles’] Getting your…
  • Blog
  • ContactPhone:   +1 212-738-9445 Fax:       +1 212-738-9446 Email:    825 3rd Avenue 2nd Floor New York, NY 10022
  • How to Get Clients to Do a Case Study

    How to Get Clients to Do a Case Study

    Nov 12, 2013

    A common question marketers struggle with is how to write case studies if the clients […]

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  • Do You Have a Real Marketing Strategy?

    Do You Have a Real Marketing Strategy?

    Nov 6, 2013

    In his blog, Joe Pulizzi recently wrote, “As our recently released 2014 B2B Content Marketing […]

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  • Content Strategy: Stop Feeding Your Audience Dog Juice White Papers

    Content Strategy: Stop Feeding Your Audience Dog Juice White Papers

    Oct 29, 2013

    Years ago, when I first moved to New York City, I lived in an Upper […]

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  • Your Problem Is Not The White Paper

    Your Problem Is Not The White Paper

    Oct 1, 2013

    White papers can be incredibly useful content for both educating your audience and generating leads. […]

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  • 5 Tips for Getting the Most Out of Customer Interviews

    5 Tips for Getting the Most Out of Customer Interviews

    Sep 23, 2013

    A strong customer testimonial can be an incredibly powerful sales tool. It not only lends […]

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  • Is The Press Release Dead?

    Is The Press Release Dead?

    Sep 17, 2013

    Recently, dozens of bloggers – both PR and content marketing experts – have been claiming […]

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  • Derivative Content: The Gift That Keeps On Giving

    Derivative Content: The Gift That Keeps On Giving

    Sep 11, 2013

    B2B marketers recognize that investing in thought-provoking content is a great way of supporting an […]

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  • Promo Video and PR Strategy: Perfect Together

    Promo Video and PR Strategy: Perfect Together

    Sep 5, 2013

    By now most businesses recognize the important role of promo videos in illuminating a topic and expanding […]

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